Innovative.
Strategic.
Results Driven.
With comprehensive marketing and emerging tech experience in Australia, NZ, UK and USA. Mariella builds teams, partnerships and grows businesses.
A marketing growth leader. Often called to bridge the gap between current and desired growth states for businesses.
With comprehensive marketing, tech and digital experience, Mariella’s builds marketing functions, drives implementation of marketing strategies, tactics and teams to improve growth and brand awareness.
Diversified Communications Australia
2023 – 2024
A global media and events company that provides market access, education and information to business communities. The company runs face-to-face events, digital products and publications in a range of different industries.
Vayner Media (contract)
2023
A global creative and media agency, VaynerMedia provides services to Fortune 500 companies with a consumer-centric approach that respects the internet's impact on culture. Scaling the unscalable, creating consumer-up campaigns that deliver business results for their clients.
Meadow Ventures
2021 – 2022
Meadow Labs is an Australian-based tech startup with technology specialists and experts in collectibles, tokenomics and cryptocurrency marketing.
Creating the new major wave in digital, we use cutting edge blockchain technology to propel ubiquitous brands to create the most NFT meaningful consumer experiences: from 0 to drop and beyond.
Made With Moxie Pty Ltd
2014 – 2021
An agency unlike any other. Sitting between an agency and an internal function - partnering with major brands and acting as a part of their internal marketing team.
We map growth opportunities for our customers and transform their dated marketing formulas to high-level strategies that achieve outstanding commercial results.
With an average 7X growth for our clients we provide solutions to startups, SME’s, associations and large scale corporations in the following verticals: retail, telecommunications, e-commerce, FMCG and tech.
Blockchain 2020
Blockchain APAC
2018 – 2020
Implementing the promise of blockchain.
In 2018 we gathered more than 500 people at the Melbourne Convention Centre for the BlockchainAPAC Conference to tell all who cared to listen that they were interested in the emerging Blockchain space. A community was born.
In October 2019 we invited 100 Blockchain ecosystem players to the Victorian Investment Centre. The group included representatives from the Education, Industry, Government, Technology and Start up sectors.
The conversation in the room was deliberately different. This was an invitation only event run under Chatham House rules. It was reflective of a maturing sector, looking to work with and across stakeholder priorities. A movement was born.
Eventbrite - Melbourne,
San Francisco
2014 (Contract)
Develop local launch go to market strategies, drive measurable results, drive awareness and adoption of Eventbrite in the local market by hosting marketing events, building a vibrant community and developing sponsorship opportunities.
This role was encouraged to develop creative tactics to grow the community of Eventbrite users and help us achieve the ambitious growth targets in Australia.
CPC Connect - United Kingdom
2012 – 2014
The role was responsible for creating, planning and delivering the social media marketing strategy (digital and traditional) to drive new users to upcoming digital products for CPC Connect.
It included strategy development, implementation, product management (iOS, Android, Desktop), identifying beta testers, fusing marketing and product teams and full production of communications materials.
This role also included global team management (UK, EU and AUS), international partnerships, product support and deep competitor analysis to stay on top of the industry.
It included multilingual content management, engagement boosting, influencer engagement, email marketing, copywriting and online reputation monitoring and reporting.
VECCI / VTIC - Melbourne
2010–2012
In charge of creating, selling and marketing a suite of twenty events over the calendar year along with the creation, design, distribution of marketing collateral for the company inclusive of digital and social media channels. Events included quarterly forums, statewide conferences, internal meetings and one national major conference