Hi Kevin, it’s good to connect with you again.

The first step of marketing?

Getting someone’s attention.

Here’s my CV to get yours.

Who is Mariella?

A dynamic marketing leader specialising on high-level strategies and teams that set growth direction and achieve commercial outcomes.

With over 15 years experience in marketing, she has built marketing functions for tech startups, scale ups, SME’s, associations and enterprise in 3 continents across retail, telecommunications, e-commerce, FMCG and blockchain.

Mariella comes with a proven track record of creating end-to-end strategies that drive growth and revenue, with a current average of 7X ROI.

A strong leader and communicator, Mariella empowers and encourage teams to succeed that lead to a healthy culture of performance that drive commercial outcomes.

What does Mariella bring?

15+ years of experience in marketing with the last 9+ years leading the marketing function across technology, blockchain, FMCG and telecommunications.
Deep understanding of the technology industry and its marketing intricacies, having worked in tech companies in 3 continents: CPC Connect (UK), Eventbrite (AUS/USA) and Meadow Labs (APAC)

Global marketing experience working with startups, scale-ups and enterprise. Helped to create, shape, and deliver consumer focused, multi-channelled end-to-end GMT strategies to capitalise on growth opportunities within region. With a focus on driving awareness, building and nurturing engaged communities that drive customer acquisitions.
Worked with 90 brands in over 8 years. From the creation of strategic operational marketing initiatives, go-to-market strategies, to white labelling under global marketing agencies such as Clemenger, Dentsu and The Royals.
8+ years managing teams onsite and remote in Australia, the United Kingdom and the United States. Experienced in driving the helm of internal marketing departments that empower and encourage teams to succeed and lead to a healthy culture of performance that drive commercial outcomes.
A growth focused individual with a strong commercial acumen. Having grown a profitable business and managed all scales of A&P budgets to scale marketing efforts. This has resulted in an average of 7X growth for brands.
Highly experienced launching new technologies and products to market, most recently launching high profiled Australia Zoo blockchain project. A niche and often misunderstood technology was launched to mainstream audiences where we gained broad market acceptance onboarding over 2,000 new wallets in 12 hours. This project was one of the biggest digital fundraisers for the NFP.

A community builder. She co-founded and was digital lead for Blockchain 2020 and Blockchain APAC. Those initiatives were built to accelerate the promise of Blockchain, build a community and deep partnerships to showcase and translate this promise from enterprise to government. With a broad aim to propel the industry forward.
No long notice period, available at the earliest convenience of the company.

Best Known For:

Creating and translating high-level strategy into clear, actionable steps to better market products and services with simplified processes and carefully selected channels to reach the target market / audience.
Leading and coordinating marketing operations from budgets, planning, account coordination, administration and reporting.
With a long career managing large scale exhibitions, conferences, events, product builds and campaigns.
Using techniques from both events and product delivery, my approach to project management is about staying focused but flexible to achieve deliverables.
Item descriptionCreating cohesive and productive teams who have incredible loyalty and hunger to learn, which often leads to a different level of speed and agility that enables the business to go from crawl to run.

Meadow Ventures

Chief Marketing Officer : 2021 - 2022
Australian-based startup with technology specialists and experts in collectibles, tokenomics and cryptocurrency marketing. Creating the new major wave in digital, we use cutting edge blockchain technology to propel ubiquitous brands to create the most NFT meaningful consumer experiences: from 0 to drop and beyond.

Brands worked with:

Australia Zoo
Australia Zoo International
UNICEF
Sofles.

Build, grow, recruit and upskill the marketing function in both Meadow Labs and Originals Only.

Developing and executing a new brand to market, responsible for driving its local and global equity.
Develop and execute a go-to-market strategy and ongoing growth driving activity, with a key focus on community and fan acquisition, engagement and growth.
Forge a deep understanding of our target market, value proposition and translating this insight into value for our DTC customers and for IP partners.
Worked closely with the technical and product teams, delivering customer insight and intelligence to enable the company to drive innovation in building new and exciting products.
Manage A&P budgets to reach desired goals and growth trajectory.
Managing a complex portfolio of products with separate brands (Meadow Labs and Originals Only) and customer bases.
Build deep relationships within our internal team and with our external IP partners, championing Meadow Ventures core values of respect, equality, and innovation.

Made With Moxie

Chief Marketing Officer : 2014 - 2021

Digital commerce, marketing and transformation agency with global experience. Mapping growth opportunities for our customers and transforming their dated marketing formulas to high-level strategies that achieved outstanding commercial results.

Having worked with over 90 brands in 8 years we averaged a 7X ROI. Providing solutions for all scales of business from startups, SME’s, associations and large scale corporations in the following verticals: retail, telecommunications, e-commerce, FMCG, government, technology and blockchain.

Brands worked with:

H&M
Kmart
Mercedes-Benz Vans
MARS
L’Oreal
Pivotel
Startup Victoria
Queensland University of Technology
CyRise
Heritage Brands
Asaleo Care
New Zealand Wine
Wine Tasmania
Royal Agricultural Society of Victoria
Coonawarra Vignerons
Ocean Eight
Good Beer Week
REVEL
Clemenger BBDO
BWM Dentsu
The Royals
Eventbrite
and more…

Define objectives for the Marketing function and drove implementation / execution of marketing strategies and tactics to improve growth and brand’s awareness.
Developed and executed high level marketing strategies that align with broader company’s strategies and objectives to assist growth in both domestic and international markets.

Utilised data insights and analytics to deliver personalised customer experiences, inform strategies, increase conversions and lead generation that provide measurable business results.
Informed product development and innovation processes by analysing customer data and driving a customer-centric marketing approach.
Developed marketing calendars that include events, media purchasing, third party marketing, sponsorships, digital branding, dates of significance and public relations.
Aligned marketing functions with cross-functional teams in product development, consumer research, branding, communications, customer service to execution.
Followed trends in the market and conducted market research to embed into marketing strategies and approaches. Included customer deep-dives, customer product journeys, customer surveys, market analysis, competitor research and benchmarking.
Oversaw the creative team and coordinated promotional campaigns, video, PR and other marketing efforts across channels (digital, press, advertising).
Post campaign reporting and dissection of marketing execution to assess campaign effectiveness. Presenting insights, reports and knowledge garnered to senior executives, C-suite and board members.
Built, managed and up-skilled high performance remote teams in local and international offices. With a focus on inclusion, equality and equity. With a belief that diverse teams represent the fabric of our community and lead to great cultures.
Developed solid high level strategic partnerships ranging from government, global tech, associations, to large scale enterprise that resulted in phenomenal outcomes.

Blockchain APAC / Blockchain 2020

Co-Founder, Strategy Lead : 2018 - 2020

Implementing the promise of Blockchain. Building foundations of this movement from digital assets, stakeholder management, strategy execution and community building.

In 2018 we gathered more than 500 people at the Melbourne Convention Centre for the Blockchain APAC conference to tell all who were interested in the emerging Blockchain space.

A community was born.

In October 2019 we invited 100 Blockchain ecosystem players to the Victorian Investment Centre. The group included representatives from Education, Industry, Government, Technology and Startup sectors.

The conversation in the room was deliberately different. Reflective of a maturing sector, looking to work with and across stakeholder priorities.

A movement was born.

Top Line Achievements

7X Average Growth Return

Creating and translating high-level strategy into clear, actionable steps to better market a business’ products and services with simplified processes and carefully selected channels to reach the target market / audience.

Team Management

Creating cohesive and productive remote teams who have incredible loyalty and hunger to learn, which often leads to a different level of speed and agility that enables the business to go from crawl to run.

Complexity Made Simple

Experienced in taking complex ideas, technologies, products and simplifying for audiences.

Having worked with over 90 brands in an agency required understanding complex verticals, audiences, brand dynamics and consumer acquisitions strategies.

Communities

A natural community builder. Bringing together people from all walks of life around topics and areas that they’re passionate about. Together we create change, build businesses and movements.

Marketing Dexterity

Managing, creating and iterating budgets from “scrappy” to multi national budgets. Often making decisions between initiatives based on outcomes and deliverables for brands.

Collaboration

The key to success in working with clients, agencies and stakeholders is collaboration. The best outcomes and techniques come from collaborative approaches from board members, senior leaders all the way to the front line.

Client List: