This was a PR and SEO link building exercise commissioned by Propellernet for Gaydar.net.
It generated quite a number of links through their successful digital PR sell-in. The most successful digital PR initiative I’ve seen to date.
I wrote the following copy with statistics collected from 4,000 Gaydar guys.
Another post for Gaydar, this time focusing on the Corporate Social Responsibility work that Gaydar undertakes.
I’m one of four in the CSR committee, unfortunately I wasn’t involved at the start of the project but it’s still been great to see the results.
This copy is very much different to the copy I write for Gaydar, I changed the tone to a more corporate voice to show how important the community work we do is. And to be taken seriously for the partnerships we get involved in.