In the drive to get relevant content on our blog and grassroots SEO, I made contact with a PR agent in the USA that could help put me in touch with lesbian celebrities. This interview was recorded in the old GaydarRadio recording studios which made the audio much better quality than previous interviews. This also helped when it came time …View Post
Piece I’m Most Proud Of…
This is some of the copywriting and communications work I did for the Victoria Employers Chamber of Commerce & Industry (VECCI) working under the umbrella of Victoria Tourism Industry Council (VTIC). I wrote these pieces shortly after our beloved boss, mentor and friend passed away suddenly while on a holiday. I’m particularly proud of these pieces, not only because I …View Post
This was a blog post to introduce the GaydarGirls blog. My aim was to make it personal and give the audience something to connect with. Particularly as the public perception is that the company doesn’t care for women or doesn’t contain any women. This was also my opportunity to set a new tone of voice for the site, which had …View Post
World’s Sexiest Man?
This was a PR and SEO link building exercise commissioned by Propellernet for Gaydar.net.
It generated quite a number of links through their successful digital PR sell-in. The most successful digital PR initiative I’ve seen to date.
Another post for Gaydar, this time focusing on the Corporate Social Responsibility work that Gaydar undertakes.
I’m one of four in the CSR committee, unfortunately I wasn’t involved at the start of the project but it’s still been great to see the results.
This copy is very much different to the copy I write for Gaydar, I changed the tone to a more corporate voice to show how important the community work we do is. And to be taken seriously for the partnerships we get involved in.View Post
If you’re not familiar with Jenny Biddle it’s because she’s a modest and understated musician.
Far from a self promoter, she believes in hard work so much so that she plays well over 200 gigs a year and suffers from chronic ‘guitar elbow’ from belting her suite of guitars (all who have names) on a daily basis.
An album review of Jenny Biddle’s new album for GaydarGirls.com – this post first appeared on March 6, 2013.