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Category: Digital, Marketing

Share The Love – Digital Campaign

‘Share The Love’ was an online competition asking participants to share their favourite¬†party image.
Participants then had to share and acquire votes from friends and family to win.

The participant with the most votes would win a trip to the opposite side of the hemisphere (London or Brazil).

A large scale campaign that crossed several platforms:

  • The dating platform
  • Facebook
  • Twitter
  • eDM
  • Social Sharing

The Results:

Social Reach: 873,300

Participant Comments: 66,300

Audience Votes: 560,550

Participant Signups: 20,850

Share The Love Contest: