Share The Love – Digital Campaign
‘Share The Love’ was an online competition asking participants to share their favourite party image.
Participants then had to share and acquire votes from friends and family to win.
The participant with the most votes would win a trip to the opposite side of the hemisphere (London or Brazil).
A large scale campaign that crossed several platforms:
- The dating platform
- Social Sharing
Social Reach: 873,300
Participant Comments: 66,300
Audience Votes: 560,550
Participant Signups: 20,850
Share The Love Contest: