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Category: Copywriting

Piece I’m Most Proud Of…

This is some of the copywriting and communications work I did for the Victoria Employers Chamber of Commerce & Industry (VECCI) working under the umbrella of Victoria Tourism Industry Council (VTIC). I wrote these pieces shortly after our beloved boss, mentor and friend passed away suddenly while on a holiday.

I’m particularly proud of these pieces, not only because I believe they showcased our friend in his true light – charm and cheeky sense of humour.

Piecemostproud

But we were is a stressful situation and still fronted the media with humanity and professionalism:

Media news:

VTIC mourns the passing of Todd Blake

It is with deep regret that Backpacker Trade News advise the sudden passing of Todd Blake, CEO of the Victoria Tourism Industry Council and General Manager of VECCI Tourism & Events.

The tragic passing was acknowledged by the VTIC team, who wrote the following obituary:

“It has been a very difficult few days since the VTIC team learnt of the untimely passing of our CEO Todd Blake and we are still coming to terms with the sudden and enormous loss.

Our hearts go out to Todd’s wife Kirsty and two young daughters Ashley and Miah.

Todd Blake was General Manager, VECCI Tourism and Event Services, as well as CEO of the Victoria Tourism Industry Council (VTIC).

He landed at VECCI after a successful stint as Chief Executive of Restaurants & Catering Victoria. Even after more than ten years in the business events and trade show sectors, Todd still had a full head of hair and great enthusiasm for the exhibition, conferencing, hospitality, tourism and events industries.

In the 16 months that Todd was with VTIC, he successfully led the restructure and integration of several industry associations under the VTIC umbrella – no mean feat -creating a united front, new brand and cohesive team to ensure the future and prosperity of tourism industry representation in Victoria.

We all looked up to Todd (in more ways than one!) and it was impossible not to like the big man for his vivacious energy, good-natured approach and his constant reassurance that “these things tend to work themselves out”.

Funnily enough, they always did.

Now more than ever, the VTIC team is determined to build on the foundations that Todd built for the organisation and ensure that VTIC’s united industry voice is heard.

Todd was VTIC CEO but more than that, he was an inspiring leader, a mentor and our good friend, and we miss him enormously.

From all of us at VTIC we would like to thank our industry and corporate partners, colleagues, supporters and friends who have emailed and phoned with kind words of support – it really means a lot to us.”

Regards,
The VTIC Team

Featured on Backpacker Trade News: http://backpackertradenews.com.au/vtic-mourns-the-passing-of-todd-blake-14727

Department Update and Internal Communications for VECCI Voice

It has been a very difficult few days since the VTIC team learnt of the untimely passing of our CEO Todd Blake and we are still coming to terms with the sudden and enormous loss. Our hearts go out to Todd’s wife Kirsty and two young daughters Ashley and Miah.

Todd Blake was General Manager, VECCI Tourism and Event Services, as well as CEO of the Victoria Tourism Industry Council (VTIC).

He landed at VECCI after a successful stint as Chief Executive of Restaurants & Catering Victoria. Even after more than ten years in the business events and trade show sectors, Todd still had a full head of hair and great enthusiasm for the exhibition, conferencing, hospitality, tourism and events industries.

In the 16 months that Todd was with VTIC, he successfully led the restructure and integration of several industry associations under the VTIC umbrella – no mean feat –creating a united front, new brand and cohesive team to ensure the future and prosperity of tourism industry representation in Victoria.

We all looked up to Todd (in more ways than one!) and it was impossible not to like the big man for his vivacious energy, good-natured approach and his constant reassurance that “these things tend to work themselves out”. Funnily enough, they always did.

Now more than ever, the VTIC team is determined to build on the foundations that Todd built for the organisation and ensure that VTIC’s united industry voice is heard.

Todd was VTIC CEO but more than that, he was an inspiring leader, a mentor and our good friend, and we miss him enormously.

From all of us at VTIC we would like to thank our industry and corporate partners, colleagues, supporters and friends who have emailed and phoned with kind words of support – it really means a lot to us.

Sincerely,
The VTIC Team.