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Category: Copywriting, Digital, Marketing

It’s more than just a blog…

This was a blog post to introduce the GaydarGirls blog.

My aim was to make it personal and give the audience something to connect with. Particularly as the public perception is that the company doesn’t care for women or doesn’t contain any women.

This was also my opportunity to set a new tone of voice for the site, which had a very corporate and outdated way of speaking.
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Welcome to the GaydarGirls blog – there’s a part of me that wants to give you a very clichéd line like “by women, for women” along with a picture of this lovely lady:

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I’ll save you the eye-rolling because let’s face it – we’ve seen that all before.
Yawn, yawn, yawn.
But what I do want to do, is share in the excitement of what creating this blog means for us and personally, for me.

GaydarGirls and I go way back – I’ve met girlfriends, great friends, friends of friends, crazy people, I was out-ed by GaydarGirls and I’m sitting here today because of an online message I saw on the site.

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In that whole time that I’ve spent floating around on GaydarGirls, it has always stayed the same.

Always.

Which is comforting but let’s face it, it’s hardly progressive.

Until now, that is

The reason I’m so excited is because this is the first time that GaydarGirls has made a leap in to being more than a dating website.

We’re still connecting women all over the world, but now we’re also giving them a voice.

Not only will you hear from us, on how we progress the new GaydarGirls development (yes, there is one coming).
But you can read the pieces that our contributors write about love, life, fashion, dating and moving from the city to country.

Hell, you can even contribute your own!

So I encourage you to stick with us as we develop a new site, contribute your thoughts, opinions and comments on the blog. And I also invite you to throw your feedback and ideas at us about what you’d like to see in the future at GaydarGirls – we’re open to anything.

Let’s build a strong, cohesive environment for all women (no matter how they identify) that kicks ass!

Power to the people women!
(Sorry, I couldn’t help myself)

 

Mariella Mejia; works at GaydarGirls and is always on the lookout for great content, inspiring stories and restaurant recommendations – she can’t help herself.