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Category: Copywriting

Award Winning Health Project – Gaydar

Another post for Gaydar, this time focusing on the corporate social responsibility work that Gaydar undertakes.
I’m one of four in the CSR committee, unfortunately I wasn’t involved at the start of the project but it’s still been great to see the results. 

This copy is very much different to the copy I write for Gaydar, I changed the tone to a more corporate voice to show how important the community work we do is. And to be taken seriously for the partnerships we get involved in.


You may not be familiar with the community and health awareness work that Gaydar undertakes. Over the years we’ve been involved in quite a number of projects from health to community Pride festivals.

But this is one health awareness project that we’re particular proud of.

A while ago, Dean Street at Home was born.

A partnership between Gaydar, Dean Street and DrThom to encourage gay men to test for HIV regularly with FREE HIV home testing kits.

We sent Gaydar guys online messages, asking them to complete a pre-test assesment and offered free HIV home testing kits from DrThom.

Patients who tested negative receive the good news via text from DrThom and others whose results indicate a possible positive result, are contacted directly by the expert team of health advisers at 56 Dean Street for a further test, advice and support.

So it comes as no surprise that Chelsea and Westminster’s Medicines @ Discharge (M@D) and Dean Street at Home initiative both won awards at the 2013 BMJ Improving Health Awards ceremony.

Simon Johnson, product manager at Gaydar said:

“We are proud to be part of an initiative that supports regular testing, early diagnosis and treatment. We know these three things together significantly reduce the risk of onward HIV transmission and recommend testing at least once a year. We hope this and our other sexual health campaigns on Gaydar empower our members, positive or negative, to lead healthy and happy sex lives.”


You can read more about the study here.